Average DAU of specific channels



If all the installs are getting attributed to the right channels, is it possible to find the average DAU and 7 day retention numbers specific to each channel on CleverTap?

Himanshu Nimje


Are you talking about Install attributions?

CleverTap raises an event called “UTM Visited” to track install attributions. Now, if you want to calculate 7 day retention number you first have to define how you calculate retention. If retention for you is users who come back to your app, you can consider the event App Launched.

Now lets say you want to calculate 7 day retention for users acquired from campaign “Diwali”, you can run the following query in Cohorts: