Difference b/w Conversion & Influenced Conversion


#1

What is the difference between normal conversions (upon which the campaign goal is setup) and influenced conversions? These metrics appear while checking the campaign performance and in most of the cases the count of influenced conversion is same or greater than the actual number of clicks.


#2

Hey @shashank,

Influenced conversion are those set of users whom the notification has been sent and they went on to perform the conversion activity. You can also see the influenced conversions in the funnels in the campaign stats by clicking on the ‘Show Influenced conversion’ tab in the campaign report.

The normal Funnels in the campaign report is the one which shows the total number of users who have received the notification, then clicked on it and then converted.