Does CleverTap support UTM tracking? I want to track my campaigns.
Yes, CleverTap supports UTM tracking for web URLs tagged with
utm_campaign out-of-the-box. You will be able to view this information not only in CleverTap’s Attribution dashboard, but also as event properties of the “UTM Visited” CleverTap system event.
For CleverTap to UTM-track mobile app installs, you would require an Adjust (or) AppsFlyer SDK integration with your app.
Documentation on the Adjust-CleverTap integration is here.
Documentation on the AppsFlyer-CleverTap integration is here.
Documentation on the AppsFlyer-CleverTap integration page is moved, showing 404 page