How to send "Happy Birthday" reminder push notifications


This post will help you integrate and send birthday reminders to your users.

1.Pass “DOB” as a user property.
How to pass “DOB” as a user property under different platforms :
Via API :

2.Confirm the same in the user profile under “User Properties”. You’ll find a new user property “Birthday”.

3.Now you can create a recurring birthday reminder push notification campaign.

Hope this helps the community.