How to I track branch link clicks that leads to app installs in CleverTap?
Tracking attributions from Branch is a little a difficult to track because of the way Branch works. Essentially when someone clicks on the deeplink they are directed outside of Clevertap environment and hence we cannot track it.
However, we will be working on some deep integration with Branch to get such attributions data and it’s still a few weeks off. We’ll certainly keep you posted on this.
Any progress on this?
Not yet! Its been reprioritised at the moment.
CleverTap supports integration with Branch.io now.
Here are the docs: https://support.clevertap.com/docs/measuring-attribution/branch.html