Before launching your app it’s important to define your product marketing strategy. Here’s a quick checklist you should use prior to mobile launch.
- iOS vs. Android platform
- Mobile Analytics SDK integrated to track user behavior
- Attractive design icon & screenshots
- Clear app description and feature list
- Define your target audience
- Localization and translation of the app
- App store optimization and keywords
- Easy access to customer support
Below are the most common reasons why users post a negative review about an app
- They didn’t like your app
- The app had bugs and crashes frequently
- The app file was too large
- The app had no personalization and was not engaging enough
- Too many Push Notifications
- No customer support
- The app was not updated for new smartphone models and devices
Don’t worry; all app developers can expect to receive a few negative reviews about their app. What’s most important is that you communicate with your users and respond to all negative reviews. Let them know you’re working on the problem and when your app will be updated. Most likely, the user will remove or update the negative review to reflect the changes you have made.
Also, I have found many people leave a negative review after downloading your app for the wrong device model. Example, the app has been developed for IOS 6 users or higher, but the negative reviewer has an IOS 5 phone. Make sure you make CLEAR in your description which iPhone version the app is meant for.
If you would like to learn more best practices about driving downloads for your app, check out our recent article about segmentation and how you can increase user retention for your app.