What Mobile SDKs Should Every Developer or Marketer Use


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Here is a list of SDK’s that CleverTap has often see installed in our customer’s apps, listed by category:

Analytics + User Engagement

CleverTap is a mobile analytics + engagement SDK with rich user insights, powerful segmentation and personalized messaging. Our analytics features include funnels, retention cohorts, trends, event tracking, uninstall tracking and rich user profiles.

On the engagement side, we offer push notifications, in-app notifications, web notifications, Facebook remarketing, email marketing, and six pre-built ‘Clever Campaign’ templates.

Our developer-ready platform puts you in control of your data. With our server API’s, you can import data profiles or events from any source, or export data for external analysis to your CRM, or BI. You can also programmatically schedule and manage your campaigns. Our Client API’s allow for programmatic access to all the user profile and activity data.

CleverTap integrates with many key services, including install attribution tracking, ad networks, email, and SMS.

Attribution

These are SDK’s that allow developers and marketers to attribute each installation to a particular source. This is an essential tool within an app to determine the efficiency of each source or channel. These three popular attribution SDK’s also integrate with CleverTap, so you can measure and track your traffic all the way through the retention funnel.

AppsFlyer follows impressions, installations and initial launches from different channels. It is a simple SDK to integrate, and all popular ad-networks are linked.

Kochava provides attribution SDK’s for Android and iOS, and also for Windows, Kindle, and Blackberry. It offers a non-SDK solution using the server to server calls in case developers are cautious of using external SDK’s.

Adjust is a business intelligence platform which combines attribution for advertising sources with advanced in-app analytics and store statistics.
Deep linking

Branch unifies mobile experiences between native apps and marketing channels. Using Branch’s deep links, you can convert mobile traffic into engaged app users by driving your users directly into the pages where you want them to engage and convert. CleverTap also integrates with Branch to track retention metrics from your marketing channels.

A/B Testing

Optimizely is a tool that also has a mobile SDK for A/B testing. Test onboarding, permissions, feature discovery, re-engagement and phased rollouts.

SDK for Integrating Many Tools

Segment is a single analytics solution for mobile apps, which enables developers to implement just a few lines of code and then toggle any analytics service on or off instantly. Collect customer data with one API that can be sent to hundreds of tools for analytics, marketing, and data warehousing.

Crash Reporting

Crashlytics is a widely used crash reporting solution.

Monetization

Adcolony has under its umbrella many satisfied world class brands and advertisers. They have reached their target audiences, and have made them stay, engaged and therefore monetized; and, coupled with InstaPlay, audiences remain because they know that there is no need to wait for video ads to load.

Airpush is one of the planet’s largest with offices in Los Angeles and Bangalore India. A member of the Interactive Advertising Bureau, Airpush has over 120,000 live apps that utilize it’s SDK.

BrightRoll has its own big merits. ComScore sees BrightRoll as the leading video ad property in the United States when it comes to reaching the most unique viewers. It has a real-time video marketplace.

Thus it maximizes monetization of inventories, and it also powers numerous video apps for consumers to allow them to connect to digital traffic all over the web.

Quora answer provided by Kara Dake, Product Evangelist for CleverTap.